Cannes Lions
OGILVY & MATHER, Bangalore / OGILVY GROUP / 2008
Overview
Entries
Credits
Execution
Ogilvy & Mather is commonly referred to as "O&M". What we did was drop the Ampersand and make it read just "OM"."OM" is a famous Hindu chant.
Outcome
Ogilvy and its new Indianness got a good jab in the arm.
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