A global and leading lighting company that delivers innovations that matter.

So how does one impress a global lighting client at an annual review - with a book? Certainly not! We designed a lamp…but of course not just any lamp. Aladin is the first interactive annual report lamp ever. It is linked with an application and displays creative cases as well as facts and figures that are recallable via voice recognition. Like a cloud of light, it wafts through different colored LEDs – and its organic form catches the eye. All in all, an outstanding design that sets a new benchmark for annual reports.

The client was overwhelmed by our dedication to the relationship and by the amount of passion we put not only into the work itself but also into celebrating and remembering what has been achieved. We managed to astonish a light innovator with light – thus not only demonstrating creativity and innovative thinking but also strengthening the relationship for our future collaboration.