Using computer shortcuts instead of a mouse can save a lot of time. So we sent a book with the most important shortcuts for Quark and Word to juniors in Hamburg telling them: 'We at Ogilvy know how to do great work and still have time off. Have a go!'

After a first flight of ten mailings more than half of the addressees responded to our recruitment initiative and expressed their interest in an interview at Ogilvy & Mather Frankfurt.