How can a network agency demonstrate both its creative prowess and business expertise and thus position the agency brand as a leader in the German market?

We developed the Ogilvy HowTo magazine – a high quality, limited edition magazine format combining the best in design, illustration and original thinking.

The first issue was out of stock almost immediately and numerous requests and orders for the second issue proved the popularity of the format. The HowTo Magazine is considered one of the top publications in the agency business.