Cannes Lions
STRAWBERRYFROG, Amsterdam / STRAWBERRYFROG / 2006
Awards:
Overview
Entries
Credits
Execution
Speak to brand managers about the personal benefits of running a successful brand.The more successful their brand, the bigger their paycheque!
Very Successful Brand Manager is a lifestyle magazine for brand managers who have succeeded beyond their wildest dreams.
Editorial offers advice on issues like “How far is too far to fly for dinner?” and "Enlarging your logo. Is it safe?"Print and DM promotes the site and magazine. DM includes items like the VSBM very long cigar for big successes, VSBM eau de toilette [smells like money], and fluffy VSBM-branded bathrobes.
Outcome
Like the name says, it was very successful - over 3,000 unique visits to the site to date and several invitations to pitch.