'Mom is not a bad word' is a campaign to awaken women and men and our industry to mother workplace bias by showing how it can work when the structures and flexibility and mindset needed to attract and secure moms in leadership positions are in place.

A video showcases the Frog Moms leadership of StrawberryFrog - Karin Drakenberg Co Founder of the agency and mom, Shayne Milliongton, ECD and mom, Liz Scordato Head of Project Management and a mom, Beth Knight, Brand Strategist and a mom and many more. What they faced, what they needed to succeed, and how they're doing. The landing page features all the Frog Moms, their bios, podcasts featuring Nancy Hill- the President of the 4As- and Lisa Stromberg, of the 3% conference discussing the issue of mother workplace bias and the need to fix this in order to retain women in leadership positions in the workplace. We linked our campaign to plenty of articles, blog posts and tools.

Across the four major channels, this campaign reached 826,241 people. We achieved 2,753 shares of the work. The video and Podcasts racked up 20,000 views/downloads and rising during the first few days. The website reached almost 100,000 and the issue became a topic of conversation in the social media space in the US and internationally.