Cannes Lions
DARE, London / DARE / 2007
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As you know, finding the best creative talent in the digital world is hard work. So we set up dareschool.com and employed Marjorie to do it for us.Dare School was a truly live site where grads could apply to work at Dare. Where most video sites give the impression of live action, Marjorie really lived and worked at Dare School from 9 till 5.30, live on the web, for 4 weeks.
It was an instant phenomenon: Marjorie's phone rang continuously, the website received over 200,000 hits, we have had some great applicants and hired 5 young creatives. So we have living proof that this creative idea actually worked!
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