To produce a Brothers and Sisters annual that captures the soul and spirit of the agency, as well as some of the work we do.

We took inspiration from the annuals we used to get for Xmas as kids. From Score and Match to The Beano, Dandy and Boy Own. We also wanted the design to be interactive so there would be elements you’d have to open, colour in, unwrap, and break open to reveal the best bits. The use of various paper stocks and materials such as wax added to the attention to detail.

It’s been the most successful new business tool for the agency during the 2nd half of 2008, and has produced new briefs in the sportswear, broadcasting and fizzy drinks sectors.