Where’s Smudge Gone?’ is the first in a series of interactive stories from Paper Pals for children under five.

The app is full of educational games designed to get them learning through play. There are seven games in the first edition. Each one will get children counting, matching patterns and repeating sounds in order to reunite the inseparable friends. Children can tap, tilt and slide their way through the beautifully crafted and animated paper world. This is meant to be a pure story-telling experience for parent and child with no hidden in-app downloads.

The app has been on sale since December and has gained PR traction through social, with key coverage in the national press and parenting networks and blogs. To date, it has sold 40,000 copies in just three months, covering all its initial costs and building a strong parental fan base upon which to grow and release further copies in the series.