The client wanted to give a birthday present to each of its employees. Although the intention was good, the budget wasn’t. So they decided the present would be a sports bottle and asked us to make it somehow more attractive.

Once the present was settled, we decided to show people in a funny way that it was not an ordinary bottle. To do so, we printed several tips around it, revealing novel uses for the bottle, apart from just storing water.

The sports bottle became such a success that people wanted to get the gift even before their birthday. We even created an Internet video presenting the bottle, which got thousand of views. Because of all this, we decided to put the bottle up for sale in design stores and stock ran out in a single week.