To create a unique New Years' hello, to clients suppliers and friends of the agency.

We just thought a series of resolutions for the New Year that related to particular industry cliches would connect with people. A chance to start 09 with a bit of a smile, and an acknowledgment of how silly the daily life in the industry can be some times. Each of the headlines is based on a particularly annoying thing most of us have come across or witnessed while in the industry and it's just fun to use that as a way to say hello.

Success is hard to determine as we only printed a limited number of each, and sent them out, but the responses have been overwhelmingly positive.They're hanging in almost every place we've sent them, so that's the kind of success we were looking for.