Cannes Lions

PUBLICIS

PUBLICIS DIALOG, Zurich / PUBLICIS / 2009

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Overview

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Credits

Overview

Execution

No bragging, no ad talk, no desperate attempts to somehow connect Christmas to advertising.

Instead: A very special Christmas tale. The story of how the lion (the one that is at the center of the agency’s logo and corporate identity) went to Bethlehem. A tale of revelation – it wasn’t just the ox and the mule that were present, the king of all animals was there, too. Why this isn’t known? Find out yourself, by reading the story.

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