The request was to develop an invitation to be sent to all employees in the agency. The only obligations were for the invitation to have the agency’s logo and to have some reference to its concept: “contagious ideas”.

Employees in an advertising agency are mainly young and wired individuals. They revel in everything new, bold and surprising.

This being the case, we decided to create a t-shirt that was plain and ordinary at first sight, but which secretly held provocative and compelling figures.

The surprise began at the entrance of the party. Employees had to go through a narrow doorway to get to the dance floor. Dark and adequately prepared, with black light “charging stations” in bathrooms and at the bar, what could be seen was only a crowd of gargoyles and she-devils dancing. The perfect venue was set.

While some people complimented the initiative, others took the opportunity to get to know other colleagues they had never talked to.

Fun, interactive, engaging and with a visually impacting atmosphere.