This campaign has one objective: to give paper another chance and save paper, trees and, of course, money. Recycle paper.

We created posters out of disposed printouts. By the design of a font that actually is a cut out of the paper, we used the other side of paper to convey the message. The posters were put in our offices and the video on the website taught people how to make their own.

In just 3 months people from more than 80 countries and 1100 cities visited the website. We were also featured in important blogs and design publications.