The new interior had to live and breath the new agency motto 'Seriously Surprising'. It also had to highlight the new agency structure, from 14 to 3 departments: Think, Do and Make. It had to have an fresh, international, high quality appeal and had to attract the best people in the market.

We started looking to work in as many surprises as possible. Starting with the juxtaposition between the 200 year old Hirsch building and the fresh new interior. There had to be a surprise around every corner.From the greenhouse style meeting room, the giant robots that double as cupboards, tree sculptures and a pop-art panorama to the awards bunny, Amsterdam Canal House Cabinets and the profile of Holland’s greatest writer, made out of his Wiki-page text.

The office was featured on many major design blogs including design-milk.com, designtaxi.com, www.frameweb.com, www.psfk.com, www.fontanel.nl, www.behance.ne, officesnapshots.com and www.fubiz.net

But more importantly, it got people in the Netherlands talking about the JWT brand positively again. And people from all over the world started applying for jobs. It's the best advertising an advertising agency could wish for.