We had just won lots of awards. And the usual thing to do is run an ad in a marketing magazine telling people that we are great.We decided that it would be better to grab the attention and respect of the marketing community by inviting them to a debate.Our idea was to create an event - a forum for our clients and partners. Each quarterly Spark conference was designed to share the latest knowledge and insights on how technologies, consumers and brand behaviours are evolving.The idea was not to tell people we're great - show them.

Attendees: 120 attendees to Spark 1 and 110 to Spark 2 (this was double our targeted attendee objective) Attendees: Senior marketing personnel plus all of the major marketing journalists attended (e.g. marketing, IMJ, Sunday Business Post, Irish Times, Sunday Tribune)Feedback post event: responses from press, current clients and new clients have been immense. As a direct result, the strategic planning director of the agency was invited to address several marketing conferences such as the Crest Retailers Forum further building the profile of Cawley Nea\TBWANew business: two briefs from new prospects who attended the sessions.