The objective was to showcase Leo Burnett Canada’s creativity and culture in a totally fresh, engaging and unexpected way.Leo Burnett believed that big ideas come out of big pencils. To bring this to life, the pencil becomes a creative cursor that leaves a trail when exploring the content. Built on a multi-dimensional, multi-layered black and white canvas, the site offers an unstructured, organic website experience. Leo’s timeless wisdoms burst into life when clicking on a familiar Burnett apple or star icon.

Leoburnett.ca was created for the advertising and marketing community, with specific relevance to current and potential clients and employees.