Cannes Lions
DLV BBDO, Milan / PARISIAN GENTLEMAN / 2016
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Our idea was to surprise the audience with a reversal of an archetypical situation in superheroes comics and movies: hero's transformation.
We see some masked vigilantes changing their weird costumes with astonishing high quality suits, turning themselves in true gentlemen to "save the world with their elegance".
At the end of the movie, a CTA calls on users to “transform themselves in modern heroes”, choosing their power within 4 caption banner with the "gentlemen heroes" that they've seen in the film.
We see some masked vigilantes changing their weird costumes with astonishing high quality suits, turning themselves in true gentlemen to "save the world with their elegance".
At the end of the movie, a CTA calls on users to “transform themselves in modern heroes”, choosing their power within 4 caption banner with the "gentlemen heroes" that they've seen in the film.
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