We created slapthecandidate.com to showcase our ability to provide outstanding viral executions. The site would change daily in response to topical news items during the US election. It was originally only sent to 10 email recipients and seeded on 10 forums and in just one month had over 26 million visits, over 550,000 unique visitors and was viewed in 125 countries, including Iraq, Iran and North Korea. There was press coverage in the "Philadelphia Enquirer", "Sydney Morning Herald" and "Washington Post", plus television coverage on CNN, to name but a few. We had over 500 emails with regards to the site and have had a dozen new business meetings because of it - some very successful.