Colombia is a country that consumes a large amount of coffee, and because of this, a lot of people suffer from annoying symptoms from the caffeine, like insomnia. Even so, people try to avoid thinking about it and continue drinking the same coffee as usual. The objective of this tv commercial is to show these people, that there is another option to enjoy coffee without losing sleep.We placed some false adverts at midnight announcing a list of boring tv shows that were supposedly going to be transmitted all night until dawn. The false programming would be followed by a message by our coffee brand “The night is different without caffeine, Café New Colony”The target is for night owls, lovers of coffee.