Cannes Lions
TBWA\GERMANY, Berlin / TBWA / 2005
Overview
Entries
Credits
Execution
By telling short and interesting stories about what we do and who we work for we generate awareness and show the affection needed to be successful in the service industry. We allow the recipients to participate in our lives even when we are not at our desks.
Outcome
There is no money involved, only our brains, our discipline and our love. The results are phenomenal, recipients love it because it is authentic and even the press picked up the story...they are taking the mickey but they ARE picking it up!
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