Demonstrate how you can change the behaviour of the nation with your hard-hitting work – hence the blood and vomit. And then how you can change prospect behaviour, in the way all good advertising agencies approach a client. You invite them to lunch.

A massive 68% response to attend the seminar.At the seminar a government department invited Clemenger BBDO onto the pitch list for their business there and then.Also, two other government departments asked the agency to further present their credentials – two opportunities for full-blown sales pitches by Clemenger BBDO.

This invite, in effect, generated three leads totalling $4,500,000 (NZ).The total production cost of the invite was only $1,200 (NZ).