Cannes Lions
LIKE A RIVER, Manchester / LIKE A RIVER / 2005
Overview
Entries
Credits
Description
The idea was to make a 'Song and Dance' about the results and announce the fact that we do advertising and we do design.
Outcome
The mailer enabled us to re-engage with marketing and brand managers. From 90 packs; 72 took the follow up call, six were converted into project enquiries, two were successful and only one marketing manager was really abusive. Cost: revenue / 1:9
Similar Campaigns
7 items