The conventional branding and campaign execution wasn´t enough for us to meet our objectives. Instead we wanted to build a multi channel campaign that would explain the promise and role of iltasanomat.fi. And to get our message through to the people we also wanted to show it. Not just tell it, but demonstrate it in real time in real life.

After three moths campaign period Iltasanomat.fi was number one.Not just in the news category but in general, Iltasanomat.fi is currently the biggest online site in Finland with 1,4 million weekly visitors (in a country with population of 5,5 million).Whenever something is happening our audience knows that it´s the Iltasanomat.fi first to tell you about it.