To scout for young talents, we needed a campaign that would generate considerable word-of-mouth on a non-existent media budget.So we used something that every other office has, but has never used that way: Windows!We invited every single person in the agency to try their hand at a challenging task: picture the genesis of an idea using an office window as a canvas. We displayed the 12 best submissions printed on special film in the office windows for the outside world to see. We then left the 13th window vacant except for the words: Still waiting for someone with talent to fill it in - YOU; and the email address: job@agency.ru.The campaign received coverage in over 100 periodicals and internet sites. More than 300 window designs submitted on the Internet and 68 young and talented people were invited for interviews. The project resulted in Leo Burnett Moscow gaining 5 new young talents.

We invited every single person in the agency to try their hand at a challenging task: picture the genesis of an idea using an office window as canvas.We displayed 12 best submissions printed on special film in the office windows for the outside world to see.Then we left the 13th window vacant except for the words: “Still waiting for someone with talent to fill it in – YOU” and the email address: job@agency.ru.For the unknown geniuses who don't happen to walk under your windows every day, we created a website with a downloadable window template so they could send samples of their brilliance.

The campaign resulted in:• Coverage by over 100 periodicals and internet sites• More than 300 window designs submitted on the Internet• 68 young and talented people invited for interviews• Leo Burnett Moscow gaining 5 new young talents.