Cannes Lions
ZOOM!, Riga / MINISTRY OF ECONOMY / 2006
Overview
Entries
Credits
Execution
Stones are a real presence of Latvia which you can touch. The message (characters stones) are projected onto them, thus taking on personalities and Latvian souls on a stone. Stones talk to visitors 1 to 1, in a warm, personal tone. At the beginning of each hour stones sing a famous Latvian folk song "a capella".
Outcome
In two months over 100,000 people visited "Speaking stones" in Paris, Strasbourgh, Bordeaux and Lyon. The following month, a new airline route was started: Paris-Riga. As of today, the number of visitors from France has risen by 21% (Info from Latvian travel association).
Similar Campaigns
7 items