Cannes Lions

ADVERTISING LATVIA IN FRANCE

ZOOM!, Riga / MINISTRY OF ECONOMY / 2006

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Overview

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Credits

OVERVIEW

Execution

Stones are a real presence of Latvia which you can touch. The message (characters stones) are projected onto them, thus taking on personalities and Latvian souls on a stone. Stones talk to visitors 1 to 1, in a warm, personal tone. At the beginning of each hour stones sing a famous Latvian folk song "a capella".

Outcome

In two months over 100,000 people visited "Speaking stones" in Paris, Strasbourgh, Bordeaux and Lyon. The following month, a new airline route was started: Paris-Riga. As of today, the number of visitors from France has risen by 21% (Info from Latvian travel association).

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