Let’s face it, we are all terrified to take even a single sick day. Knowing that if we didn’t show up to do our jobs our way, we might just come back to a disaster. With DayQuil and NyQuil, you can avoid taking a sick day.

Our executions explored the deep seeded fear that agency creatives and brand managers have if they were forced to a sick day and leave their jobs in the hands of the other. Using animation to help bring the experience to life, viewers witnessed step by step the horrifying yet humorous outcome. We launched two companion banners which ran on industry relevant sites for one week with 1,002,770 impressions.

The No Sick days campaign has driven equity for our brand. The campaign was written up in Forbes, where the structure and strategy was complimented. In research, we heard that consumers found the content funny and entertaining. The expansion of the campaign across more touchpoints and consumer groups (including ourselves) in the 16/17 cold & flu season has driven Vicks to grow share in the $2.5B cold & flu category for the 3rd straight year.