Cannes Lions
SAATCHI & SAATCHI MEXICO, Mexico City / PROCTER & GAMBLE / 2012
Overview
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Credits
Execution
We gave away a t-shirt on the streets with a QR code in it. The QR code launched an online tutorial of "How to make a breast self examination". In a country where women have big taboos on asking and performing breast self examinations, this was perfect. Women could learn the tutorial in the privacy of their own homes. Without asking anyone.
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