Cannes Lions
OGILVY BRASIL, Sao Paulo / MIAMI AD SCHOOL ESPM / 2012
Overview
Entries
Credits
Execution
Student Saver was created as a screensaver downloadable and sent via e-mail to copywriters, art directors and creative directors.With the simple click of a button, we transformed creative departments computer screens into a direct and free media channel, advertising Miami Ad School students' best work.The Student Saver is connected to the internet, so it is constantly updated.By pressing the space bar, creatives have access to students contact, information and portfolios.
Outcome
All the singers received real proof that they were not capable of driving with all their friends and people at the bar as witnesses. They received a card with their alcohol blood level and a drunk driving message. They took pictures and shared it with their friends. The message quickly spread on Twitter and Facebook through users around the world. Bar Aurora & Boteco Ferraz received the attention they wanted. Most importantly, people realised something important: If you're okay to sing, then you're not okay to drive.