In recent years, the number of people who want to join the advertising world has increased considerably. Miami Ad School needed to highlight its leading position in the segment with a very specific low-cost activity.

Miami Ad School, being a really segmented school, does not use mass media channels. The solution was to create different flyers, made of colourful plastic, with the famous stencil rulers which contained patterns from great ads to be copied: The Big Idea Stencil Ruler. The title 'Great ideas don´t come that easy' shows how important it is to choose a good school and study hard.

The activity took place in the enrollment month for annual courses. The number of visits on Miami Ad School´s website increased 26% when compared to the same month in the previous year. And the number of enrolled students increased 12% also comparing to the previous year.