Biography of the Year, which aired December 9th, 2002, is A&E’s flagship programme event of the year. A&E is the recognized leader in providing top quality biography programming, and Biography of the Year is the pinnacle event recognizing that one individual who exemplifies those qualities that set them apart from all others.The media team needed to find a quick reach building medium that targeted the A&E viewer, and provided the flexibility needed to promote the various creative messages. The medium needed to be national in scope, and cume the audience quickly to make it easy for them to participate in this TV event and stimulate tune in.