CANAL+ is a popular French TV channel whose trademark is its offbeat humour, often with a touch of insolence, and its unexpected look on current events. The Vote more campaign was broadcast right in the middle of the 2007 presidential race. With this website, CANAL+ wanted to revive French citizens' interest in politics. It invited them to create their ideal candidate by mixing the very campaigners running for president. It was also a means for the channel to convey the CANAL+ spirit. This campaign generated a record clickthrough rate of 10% and attracted 800 000 visitors.