Working with the proposition of 'more of my clothes get cleaner', the team came up with 'the tongue'. The duvet dramatised the cleaning capacity of the machine, with it 'licking up' its ideal cleaning companion. The result is an impressively impactful ad, demonstrating the cleaning potential of the two complimentary products.

As the ad was not direct response driven, there are no specific results, but both products have seen an increase in sales/interest during advertising period.