Cannes Lions

HEAD & SHOULDERS FOR MEN

HARD HAT, Stockholm / PROCTER & GAMBLE / 2012

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A serious journalistic interview where one of Sweden's biggest and most famous journalists - Alex Schulman, sits down together with the world's greatest goalkeeper, New York Ranger's goalie Henrik Lundqvist.The interview gets out of control and interrupted when Henrik Lundqvist's compulsively exposes Head & Shoulders both as a product and in his answer to the questions.

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