Cannes Lions

AFFINITY BRAND

DIGITASLBI, Milan / AFFINITY / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We decided to design and develop a website that keeps evolving and adapting to devices and users. The more you use it, the more you get content, stories and services that fit perfectly with your interests, your passions, your needs and your habits. It’s very complex from a technological point of view, but from the user point of view it’s as simple as magic.

Outcome

More than 60 pet-lovers took part in the first flight of video production, and they keep growing month after month.

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