Cannes Lions

ONLINE FOOD PORTAL

GYRO, Istanbul / YEMEKSEPETI.COM / 2011

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Overview

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Credits

Overview

Execution

yemeksepeti has never been pushy to its consumers in the market in terms of messages and advertising methods...we decided that we should never use conventional methods.instead, we wanted to give them the message that wherever they are, they have yemeksepeti.our target audience, gamers. they live in front of their computer...they eat, chat, even sleep there...so it would be right to touch them inside Azeroth.so we created an account inside the game called "yemeksepeti". this character became expert in in-game cooking, where you hunt animals and cook them to gain special powers...we started cooking for other players inside the game. we did not want to turn into a system where they can also order food in real world. we just wanted to boost their game...eventually, they discovered that an account was giving out magical food inside the game.

Outcome

As result, our lovely dwarf had 2,274 regular customers at 21 servers in 6 months.

His weekly meal deliveries reached up to 10,000.news about this mysterious character turned into a urban legend in the servers and game forums...even newsletters talked about this service inside the game...in the end yemeksepeti.com continued supporting its users even in the virtual world.

Because Azeroth can not be saved with a starving hero…

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