The campaign should not evoke pity or a bad conscience. People should be encouraged to make donations in a playful way.

The unusual design of the Afrika Kicker has a magnetic effect on both young and old. This overcomes the obstacle to securing donations with playful ease. The emphasis is placed on fun. The app for sharing your game with your friends via live stream and ticker makes the Afrika Kicker especially appealing for young people.

Every time a game is played, this simultaneously supports important aid projects in Africa. This not only ensures the aspect of fun, but also gives players the feeling of doing something good.

In January alone the number of regular 2-euro donators rocketed by 35%. Rental enquiries came flooding in from companies, foosball clubs and event agencies in Germany, Europe and even overseas. Numerous blogs postet about the action and raised awareness worldwide.