Cannes Lions

SAFE SEX & LAIDS PREVENTION

EURO RSCG KIEV / AIDS FOUNDATION / 2005

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Condoms are not only a well-known contraceptive mean but also a good way to save yourself from HIV infection. The idea is that the pencils without a rubber (a street word for condom) get broken which symbolizes the people who succumb to the illness when they are having unprotected sex.

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