Afroreggae NGO works in conflict areas under the control of traffic dealers. The NGO rescues people from traffic.

The NGO leader, José Junior, suffered a life threat. We prepared t-shirts with a target image and provided them to all NGO members, key personalities and celebrities. One target became many.

But no one was killed. That included José Junior.

The movement began with the NGO's staff wearing the shirt supporting Jose Júnior.

But to grant more visibility to the matter, the involvement of celebrities and opinion makers was required. This caused the media to look at the problem more closely.

With famous people at our side, society as a whole was also stimulated to demonstrate their support to Afroreggae.

The calendars helped Segunda Chance agency change how the labor market sees ex-convicts. 600 units were printed and sent to entrepreneurs, HR Directors and executive officers in general, in the main Brazilian capitals: São Paulo and Rio de Janeiro. In a year, the agency had 3099 applicants registered and vacancies for 15% of them in 50 partner companies, such as: Burger King, Domino’s, Brasil Kirin and AmBev. 9 of the 12 ex-prisoners of the calendar were hired. The media coverage of their stories generated an even bigger flow of applicants that could return to crime because of lack of options.