We converted the uniforms of the cleaning staff in different companies in an advertising space to transmit the message of Arkopharma’s Jalea Real: a greater performance thanks to its formula of vitamins. This way, the staff that ended its work shift very late would coincide with the cleaning service and see the message on their uniforms.

In March 2015, thanks to an agreement with the 3 biggest cleaning companies, the campaign started, reaching 500 companies through 1500 uniforms.

3 collaborating cleaning companies that provide services for 500 companies.

1500 uniforms with messages.

Direct contact with 25,700 target people in the first year.

Vast media coverage