Cannes Lions

Words that Change Lives - Say more, Save more

MEDICOM COMMUNICATIONS CONSULTANTS, Taipei / MERCK SHARP & DOHME / 2018

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“Have you ever been encouraged by doctor’s words when almost giving up?”

According to patients interview, most of them have the experiences of being empowered or cheered up by their doctors (obstetricians or gynecologists). Three patients and one family member were invited to share experiences about the words doctors said to them when they underwent serious medical conditions such as miscarriage, amniotic fluid embolism, seizure and when encountering the mental impact of unmarried pregnancy. These interviewees shared why these simple words gave them strength and helped them went through difficulties.

This film reminds doctors that their words can change lives in order to encourages them to say more words, recommend better medical solutions, and save more people. Especially for HPV vaccines— prevention is better than cure. A simple advice can help patients protect their lives away from the threat of cancers.

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