Cannes Lions

After School Special

ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2016

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In this affectionate tribute to the after school specials of the ‘70s and ‘80s, Progressive’s spokeswoman Flo teaches a friend an important lesson about losing. It’s the first in an ongoing series of throwback ads designed to refresh Progressive iconic campaign, and reimagine it in terms that the target audience can instantly relate to.

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ARNOLD WORLDWIDE, Boston

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