We combined one of the latest technologies - Twitter - with one of the oldest - knitting - to create Twitter Knitter. We asked our friends, clients, colleagues, and Twitter followers to send us warm and witty festive tweets (using the hashtag #WarmUpCamden) to help us warm-up Camden. CBS Outdoor also kindly offered us use of their digital cross-track projections at Camden Town, and Euston underground stations to help promote our cause.The messages started coming in to our woolly winter wonderland - where our knitters were based - and we started turning the warmest and wittiest tweets into even warmer festive scarves. The entire experience was streamed live, and people were notified as soon as their tweets were being turned into scarves. After two weeks we packaged all the scarves up and headed out into the cold to distribute them to cold Camden folk.

Twitter Knitter received over 500 tweets and produced over 60 scarves which, when distributed, brought some warmth and raised a few smiles in our local community. The project ran for just 2 weeks in December, and we received over 6,400 unique visitors during this period. Internally, almost everyone in the agency was at some point involved with Twitter Knitter; from washing and ironing scarves, to speaking to journalists, making tea, and giving the finished scarves out in Camden, it truly was a group effort, and very much in keeping with the spirit of Christmas.