An exclusive breakfast business conference was organised to showcase valuable market research data and thus, Y&R's professional strength. The Key Communication Message: a nutritious breakfast of Brand Food. A clever analogy of the situation. Breakfast, nutritious, lots of ingredients.It's always hard to communicate complicated products which are boring and technical in nature, but the current creative piece makes a boring thing lively and gets across in a swift second what BAV is.

The cereal pack as an invitation had result in 100% clients turn up rate both in Shanghai & Beijing breakfast conferences.