On popular sites like "Lürzer's Archive", "Ads of the world" and "Coloribus", art directors and copywriters find inspiration or moods to illustrate their ideas. In many cases also using Jung von Matt works. And this is where our idea cuts in: We placed messages behind our showcased work. Whenever a visitor drags a picture of one of our ads to the desktop, to make a copy, he or she is faced with our message: "Playing copycat again? Get original at Jung von Matt".