To ensure that the agency was judged purely on its work, and not by its name, for the 2012/13 Agency of the Year awards run, ClemengerBBDO Melbourne didn’t even enter. Instead, Agency-X did. The entire entries for these awards, right down to names on credits, were branded Agency-X. In fact, to prove that we were serious, we even re-branded our entire building.

Agency-X has been crowned Australian Agency of the Year at 3 of the 4 award shows entered. That’s a 75% strike rate. Not a bad result.

In 2012 ClemengerBBDO Melbourne (under the name Agency-X) was awarded:

- Mumbrella Australian Agency of the Year (for the 2nd year in a row)

- AdNews Australian Agency of the Year

- Campaign Brief Australian Advertising Agency of the Year (for a record 5th year in a row)