The “Put Her On The Map” radio spot is an effort to educate Americans about the lack of female representation on our maps. A moderator asks girls to list things that are named after women. The girls list things the most common things named after women like “hurricanes”, the “Shirley Temple” and the “lazy susan”. Then the moderator asks the audience if these are the things we want girls to aspire to. She challenges Americans to help inspire girls by finally honoring great women with streets, landmarks and monuments. Because if they can’t see it, they can’t be it.

We gathered a group of young girls and asked them to list things named after women. Their answers showed that while there are a number of things named after women, not many are what would be considered aspirational or honorifics. We debuted our film at the MAKERS Conference where challenged the changemaking attendees to enact change on the corporate and civil level. We then released the film online with a PR push that asked the same thing of the public.

After the MAKERS Conferences, “Put Her on the Map” immediately racked up views and shares on Facebook. But we started to see real impact when L.A. First Lady Amy Elaine Wakeland spoke in support of the movement and pledged the City of Los Angeles's commitment to change the map. Because general awareness of the issue is important, but things will only really change on the corporate and government level.