With a budget of 60,000 Euros, the effectiveness of this campaign was spectacular.Cost per impact: €13.05 per answer. Very low bearing in mind that this is the most important event of the year (face to face relationship with the clients) and we intend to get the major possible attendance.Response percentage: 97.8% of the invited people attended the Fair (4,634 farmers) and although previous records were already very high, this year’s action far exceeded all expectations.Other results:The farmers SPONTANEOUSLY sent us proud photographs of their tunned-up tractors which were published in the magazine Goods and News from the AGRO CLUB.