The oil company CEPSA has developed the AGROCLUB, a loyalty program directed towards farmers who use Agricultural Oil. Once a year, AGROCLUB invites managers of agricultural cooperatives, those who decide on the Oil provider for their association, to EXPOVICAMAN, one of the most important Agricultural Expos. Many of these managers have been attending the expo for years. At the CEPSA´s booth, guests are presented with innovative products and services.The objective is to get these managers to attend the event using AGROCLUB´S INVITATION and not the competitor’s.

To demonstrate CEPSA and EXPOVICAMAN 2007 are capable of once again surprising the target, we sent a 2.0 version of something very familiar to the agricultural world: A JUG (“Botijo” in Spanish)(jug made from clay used by rural workers to keep water cool.) Nevertheless, it’s not just any ordinary “BOTIJO” (have ONE opening from which water pours) CEPSA´S BOTIJO… HAS FIVE OPENINGS!!! BUT ONLY ONE IS REAL (IS OPEN) and you can never know from which one water will pour. Just like familiar things can surprise you, EXPOVICAMAN 2007 will, too.

- 411 of the 500 managers of agricultural cooperatives attended EXPOVICAMAN with CEPSA´S INVITATION. (82% of assistance).- Best attendance for CEPSA in fifteen years of carrying out the same action.- This equals a 29.9% increase in attendance over previous year's event. - Reinforcement of the already solid union between the CEPSA brand and the Agricultural Sector.