The entertaining and compelling nature of our piece caught the viewer's attention right from the beginning. The beauty and creativity of the piece kept their attention throughout. We integrated the sponsors' logos (our message) fluidly a feature title sequence with imagery that reinforced their industry niche.

The effectiveness of our piece was proven by the overwhelming response it has garnered from the AICP Show where it first played, to subsequent accolades from press and industry professionals. It strengthened the image of AICP and initiated press.